According to the latest annual rankings from Interbrand, these are the worth of the top few companies (i have also extracted the current market cap for comparison):
Counter = Brand Value vs Market Cap
===========================
Coca-Cola = $68.7b vs $122b at $58 per share
Microsoft = $56.6b vs $230b at $25.8 per share
General Electric = $47.8b vs $178b at $16.75 per share
Nokia = $34.9b vs $56b at $15.14 per share
McDonald = $32.3b vs $61b at $55.78 per share
Google = $32.0b vs $157b at $495 per share
Toyota = $31.3b vs $129b at $82 per share
Intel = $30.6b vs $109b at $19.5 per share
Disney = $28.4b vs $52b at $27.85 per share
Is the brand value too conservative, or the market is too optimistic. You decide.
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